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Compass Coffee

Sponsored · Exhibit 01 · Shaw Tin Spread

Rich cocoa and dark fruit, poured straight from a Compass tin.

Shaw Blend delivers a bold coffee experience with flavors of rich cocoa and dark fruit. It holds its own whether you drink it black or with milk, cream, or sugar. Grab it in the 12oz tin.

Buy any three tins and shipping is free.

Cocoa. Dark fruit. One tin.

Shaw Blend 12oz Tin

  • Rich cocoa and dark fruit
  • Black or with milk, cream, or sugar
  • Buy any three tins get free shipping
Shaw Blend 12oz Tin

COMPASSCOFFEE.COM

Shaw Blend 12oz Tin

Shop Tins
Format
Menu-card split, product photo
Persona
Home brewer who wants a bold cup, black or with milk
Reason to buy
Three tins, free shipping
Funnel stage
Middle of funnel
Product
Shaw Blend 12oz Tin

Why it should work. A tin on its side with beans spilling out sells the product itself, and the menu card gives the flavor and the offer in four lines.

Tests. Whether a flavor-first card with the three-tin shipping offer beats a plain product shot.

Compass Coffee

Sponsored · Exhibit 02 · Next Order Ships

Your next Compass order ships in 2 weeks. Nothing to remember.

Join the Coffee Club and save 10% on every order. Pick your Roaster's Choice or your favorite blend, set the delivery frequency that fits your schedule, and never worry about running out again.

Pause or cancel any time. Start saving now.

Roaster's Choice Subscription - Medium Roast
Subscribe and save 10% on every order!

Your next order ships in 2 weeks

Pause or cancel any time.

COMPASSCOFFEE.COM

Join The Coffee Club

Start Saving Now
Format
Offer on product photo
Persona
Daily drinker tired of reordering the same coffee by hand
Reason to buy
Subscribe and save
Funnel stage
Bottom of funnel
Product
Roaster's Choice Subscription - Medium Roast

Why it should work. The shipment photo shows the subscription in action and the seal states the real Coffee Club offer.

Tests. Whether the subscription offer alone converts warm visitors.

Compass Coffee

Sponsored · Exhibit 03 · Roast Level Collage

Light, medium, dark, darkest. Compass lets you pick your roast level.

Breakfast Blend, Easting Blend and Horizon Blend sit with the light roasts. Cardinal Blend, Meridian Blend and Emblem Espresso are medium. Waypoint Blend, Shaw Blend and Azimuth Blend go dark. French Roast goes darkest.

Start with the roast you like and go from there.

Shop Light Roasts

Shop Light Roasts

Shop Medium Roasts

Shop Medium Roasts

Shop Dark Roasts

Shop Dark Roasts

Four roast levels. Pick yours.

Shop Darkest Roasts

COMPASSCOFFEE.COM

Pick Your Roast Level

Shop All Coffee
Format
Three-photo collage
Persona
Shopper unsure which Compass blend to try first
Reason to buy
Pick your roast level
Funnel stage
Top of funnel
Product
French Roast

Why it should work. Three coffee photos make the roast ladder visual and let a cold audience self-sort.

Tests. Whether a roast-level entry point beats a single hero product for cold traffic.

Compass Coffee

Sponsored · Exhibit 04 · Explorer Pack Chips

Light, medium or dark? Pick your Explorer Pack.

Compass sorts its Explorer Packs by roast, so light, medium and dark roast lovers each have a pack with their name on it. Not sure where to start? Take the coffee quiz and let it point you to a blend you'll love.

Not sure? Take the coffee quiz.

Medium Roast Lovers' Explorer Pack
Light, medium or dark: pick your pack
  1. 1Light Roast Lovers' Explorer Pack
  2. 2Medium Roast Lovers' Explorer Pack
  3. 3Dark Roast Lovers' Explorer Pack

COMPASSCOFFEE.COM

Find Your Explorer Pack

Take The Quiz
Format
Product photo, ingredient chips
Persona
Curious drinker who wants to taste several Compass blends
Reason to buy
Pick your roast level
Funnel stage
Top of funnel
Product
Medium Roast Lovers' Explorer Pack

Why it should work. Numbered chips turn three pack names into a quick choice.

Tests. Whether the quiz prompt lifts clicks from people who do not know the blends.

Compass Coffee

Sponsored · Exhibit 05 · Refill The Tin

Empty tin? Bring it to a Compass cafe.

You can refill your empty tin in any Compass cafe with any beans currently served behind bar, and you get money off when you refill. Done with it? Recycle the tin or use it for plants.

Buy any three tins and shipping is free.

Waypoint 12oz Tin
Empty tin? Bring it back.

12oz

The Compass tin

COMPASSCOFFEE.COM

Meet The Compass Tin

Shop Tins
Format
Product hero
Persona
Washington, D.C. local who likes the cafe and the tin at home
Reason to buy
Three tins, free shipping
Funnel stage
Top of funnel
Product
Waypoint 12oz Tin

Why it should work. The tin is the hero and the refill idea is something only Compass cafes offer.

Tests. Whether the refill story sells the tin better than a flavor claim.

Compass Coffee

Sponsored · Exhibit 06 · French Roast Timer

Darkest roast. 205 degrees. Your morning.

French Roast is the darkest roast on the Compass shelf. Measure your beans, heat your water to 205 degrees, and if you boil it on the stovetop, take it off the heat for 15-20 seconds before you pour.

Shop the darkest roasts at Compass.

French Roast
Shop Darkest Roasts

Timer set. French Roast waiting.

COMPASSCOFFEE.COM

Brew French Roast Right

Shop Darkest Roasts
Format
Full-bleed photo
Persona
Dark roast fan who brews at home with a press or kettle
Reason to buy
Pick your roast level
Funnel stage
Middle of funnel
Product
French Roast

Why it should work. A French Press with a timer matches the brewing steps Compass already publishes.

Tests. Whether brew-method content outperforms product-only creative for dark roast buyers.

Compass Coffee

Sponsored · Native 01 · Monday Coffee Notes

Notes app, Monday morning: out of coffee.

The Coffee Club lets you save 10% on every order, pick a delivery frequency that fits your schedule and skip the Monday panic. Seasonal Subscription or your usual Compass blend, it just shows up.

Pause or cancel any time.

Seasonal Subscription

Notes

Out of coffee. Again.

  • Hunt for the good bag
  • Coffee Club: save 10% on every order
  • Pause or cancel any time

COMPASSCOFFEE.COM

Never Run Out Again

Learn More
Format
Notes app over product photo
Persona
Busy commuter who forgets to reorder coffee
Reason to buy
Pause or cancel anytime
Funnel stage
Top of funnel
Product
Seasonal Subscription

Why it should work. A phone note reads like a real person and ends on the flexibility the Coffee Club promises.

Tests. Whether a native notes format lowers resistance to a subscription pitch.

Compass Coffee

Sponsored · Native 02 · Office Coffee Chat

Who finished the coffee again? Compass 5lb bags fix the office.

Save 10% on every order and enjoy free shipping on all bulk bags. One pound of coffee is about 20 strong cups, so a 5lb bag goes a long way for the office, the house or a gathering.

Pick your blend. Pause or cancel any time.

Office Group Chat

Who finished the coffee again?

5lb Bag - All Blends

Not me. Compass bulk bags ship free and the Coffee Club saves 10% on every order.

COMPASSCOFFEE.COM

Stock Up On 5lb Bags

Shop 5lb Bags
Format
Message thread with photo
Persona
Office manager who restocks the break room
Reason to buy
Free shipping on bulk bags
Funnel stage
Middle of funnel
Product
5lb Bag - All Blends

Why it should work. Everyone knows this chat message; the comeback carries the bulk offer.

Tests. Whether a workplace occasion works for bulk bags.

Compass Coffee

Sponsored · Native 03 · Cardinal Waypoint Poll

Cardinal or Waypoint? Pick one.

Cardinal Blend is a medium roast, Waypoint Blend a dark roast. Vote for the one you would pour first, then take it home in a 12oz tin or a bulk bag. Cardinal is a smooth, mellow blend.

Tell us in the poll.

Cardinal Blend
Waypoint Blend

Cardinal or Waypoint? Pick one.

Cardinal BlendWaypoint Blend

COMPASSCOFFEE.COM

Cardinal Vs Waypoint

Shop All Coffee
Format
Stories poll
Persona
Medium versus dark roast drinker deciding on a first bag
Reason to buy
Pick your roast level
Funnel stage
Top of funnel
Product
Cardinal Blend

Why it should work. A story poll invites a tap and sorts people by roast preference.

Tests. Whether a two-blend poll drives more engagement than a single product post.

Compass Coffee

Sponsored · Native 04 · Classico Camera Roll

Camera roll, Sunday morning: the capsule that finally stuck.

Classico Capsules are Caffè Nero's award-winning Classico Original Blend, a medium Italian roast with classic caramel notes. Rich and smooth, and compatible with your Nespresso Original machine.

Not for Vertuo machines.

Claim to confirm with brand: Confirm Caffè Nero naming with brand

Classico Capsules
RecentsSunday
morningEdit

The Classico that finally stuck

COMPASSCOFFEE.COM

Try Classico Capsules

Shop Capsules
Format
Camera-roll share
Persona
Nespresso Original owner who wants a smoother capsule
Reason to buy
Dark chocolate and caramel
Funnel stage
Middle of funnel
Product
Classico Capsules

Why it should work. A shared camera-roll moment feels personal and states the compatibility limit honestly.

Tests. Whether a candid post builds trust for capsule buyers.

Compass Coffee

Sponsored · Meme 01 · Capsule Guilt Drake

Capsule guilt, meet 100% aluminum.

Our capsules are packaged in a protective atmosphere and made of 100% aluminum, fully recyclable. Choose Decaf Capsules for dark chocolate and caramel notes, or Classico Capsules for rich and smooth.

Fits Nespresso Original machines, not Vertuo.

Capsule guilt, solved

Drake Hotline Bling meme about Compass Coffee

Capsules you feel guilty about

100% aluminum, fully recyclable capsules

Compass Coffee

COMPASSCOFFEE.COM

Recyclable Compass Capsules

Shop Capsules
Format
Meme template, product swapped in
Persona
Capsule drinker who cares what happens to the pod
Reason to buy
Recyclable capsules
Funnel stage
Top of funnel
Product
Decaf Capsules

Compass Coffee

Sponsored · Meme 02 · Shaw Blend Distraction

Your usual coffee never saw Shaw Blend coming.

Shaw Blend brings flavors of rich cocoa and dark fruit, vibrant and intense, a depth that satisfies every coffee lover. It also comes in a 5lb bag when one tin is not enough.

Look at the Compass dark roasts.

Shaw Blend is calling

Distracted Boyfriend meme about Compass Coffee

Shaw Blend: rich cocoa, dark fruit

You, mid-scroll

Your usual coffee

Compass Coffee

COMPASSCOFFEE.COM

Meet Shaw Blend

Shop Dark Roasts
Format
Meme template, product swapped in
Persona
Loyal drinker of one coffee who is open to a bolder cup
Reason to buy
Pick your roast level
Funnel stage
Top of funnel
Product
Shaw Blend

Compass Coffee

Sponsored · Meme 03 · Pause Or Cancel

Two buttons, both allowed: pause or cancel.

The Coffee Club saves you 10% on every order, and you can update your order frequency, pause, or cancel at anytime. Compass built the subscription so you never have to worry about running out.

Pause or cancel any time.

Pause or cancel. Both allowed.

Two Buttons meme about Compass Coffee

Pause anytime

Cancel anytime

Me, realizing both are allowed

Compass Coffee

COMPASSCOFFEE.COM

Flexible Coffee Club

Start Saving Now
Format
Meme template, product swapped in
Persona
Subscription-shy buyer afraid of being locked in
Reason to buy
Pause or cancel anytime
Funnel stage
Bottom of funnel
Product
Seasonal Subscription

Compass Coffee

Sponsored · Meme 04 · Coffee Supply Brain

Level up how you buy coffee.

Run out on Monday, buy a 12oz tin, then move to the 5lb bag with free shipping. Add the Coffee Club and you save 10% on every order, with delivery set to your schedule.

Compass Coffee, every level.

Level up your coffee supply

Expanding Brain meme about Compass Coffee

Run out of coffee on Monday

Buy a 12oz tin

Buy a 5lb bag, shipping is free

Subscribe and save 10% on every order

Compass Coffee

COMPASSCOFFEE.COM

Level Up Your Supply

Shop 5lb Bags
Format
Meme template, product swapped in
Persona
Weekly bag buyer open to a bigger, cheaper setup
Reason to buy
Subscribe and save
Funnel stage
Middle of funnel
Product
5lb Bag - All Blends

Compass Coffee

Sponsored · Meme 05 · Bulk Bag Sign

Free shipping on all 2lb and 5lb bags. Change my mind.

Compass bulk bags ship free and bring savings: up to 20% with 2lb bags and up to 30% with 5lb bags. Stock up for home, office or gatherings.

Pick your blend, pick your bag.

Free shipping on bulk bags

Change My Mind meme about Compass Coffee

Free shipping on all 2lb and 5lb bags is a good deal

Compass Coffee

COMPASSCOFFEE.COM

Free Shipping On Bulk Bags

Shop Bulk Coffee
Format
Meme template, product swapped in
Persona
Value-minded drinker who buys coffee in volume
Reason to buy
Free shipping on bulk bags
Funnel stage
Bottom of funnel
Product
2lb Bag - All Blends

Compass Coffee

Sponsored · Meme 06 · Bulk Plan Twist

The plan: a 5lb bag. The twist: it is gone by Friday.

Buy a 5lb bag of your favorite Compass blend and save up to 30% on bulk orders, with free shipping on all bulk bags. One pound of coffee is about 20 strong cups.

Stock up and keep the mugs full.

Bulk plan, step by step

Gru's Plan meme about Compass Coffee

Buy a 5lb bag, save up to 30%

Free shipping on all bulk bags

Everyone drinks it by Friday

Everyone drinks it by Friday

Compass Coffee

COMPASSCOFFEE.COM

Bulk Savings, Compass Style

Shop 5lb Bags
Format
Meme template, product swapped in
Persona
Household or team that drinks a lot of coffee
Reason to buy
Free shipping on bulk bags
Funnel stage
Middle of funnel
Product
5lb Bag - All Blends

Compass Coffee

Sponsored · Meme 07 · Tins Doge

Three tins, free shipping. That is the flex.

Buy any three Compass tins and shipping is free. Mix Cardinal Blend with your other favorites in the 12oz tin, then refill the empty one at a Compass cafe.

Bundle and save at Compass.

Three tins, free shipping

Buff Doge vs. Cheems meme about Compass Coffee

Three Compass tins, free shipping

Paying shipping on one bag

Compass Coffee

COMPASSCOFFEE.COM

Bundle Three Tins

Shop Tins
Format
Meme template, product swapped in
Persona
Blend explorer who likes a few coffees on the counter
Reason to buy
Three tins, free shipping
Funnel stage
Top of funnel
Product
Cardinal 12oz Tin

Compass Coffee

Sponsored · Meme 08 · Decaf Tuxedo

Decaf, but make it fancy.

Decaf Capsules are our classic Caffè Nero signature blend, naturally decaffeinated and 100% chemical free. Expect notes of dark chocolate and caramel with a sweet, balanced flavor.

Compatible with Nespresso Original machines.

Decaf with dark chocolate notes

Tuxedo Winnie The Pooh meme about Compass Coffee

Decaf is a compromise

Decaf Capsules: dark chocolate and caramel notes

Compass Coffee

COMPASSCOFFEE.COM

Decaf Capsules, Done Right

Shop Decaf
Format
Meme template, product swapped in
Persona
Evening coffee lover who wants flavor without caffeine
Reason to buy
Dark chocolate and caramel
Funnel stage
Middle of funnel
Product
Decaf Capsules

Photography and product names belong to Compass Coffee. Every ad lands on a page in this package. Memes use real, recognizable templates with Compass Coffee product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.